Question 1: What’s the biggest challenge for most businesses when going online?
- A Planning a budget
- B
Developing a plan
- C Optimising a website
- D Defining a customer
base
Question 2: When looking to advertise
a new business online, what is one of the major benefits of display ads?
- A They are seen by
everyone
- B They have higher
click-through rate
- C
They can come in many different formats
- D They don’t cost too
much to set up
Question 3: Website hosting servers
have their own unique IP address, what does this address consist of?
- A Numbers and letters
- B Numbers
- C Letters
- D Letters and symbols
Question 4: When defining a strategy
for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?
- A It can enable you to
offer discounts that compete directly with your competitors’ pricing
- B It
can identify how your offering is different in comparison to your
competitors
- C It can give you
deeper insight into the market and their approach
- D It can reveal which
additional regions you could be operating in so that you can grow your
business
Question 5: When designing content as
part of your content marketing strategy, what does the ‘Think’ stage represent in the ‘See, Think, Do, Care’
framework?
- A
The consideration phase, when customers start to research potential
products to buy
- B The finance stage,
when customers think about their budgets
- C The action stage,
the moment when customers commit and purchase your product
- D The sharing stage,
when customers share images and feedback on your products
Question 6: When using a search
engine, what is the name of a word or phrase somebody types to find something
online?
- A Search phrase
- B Search term
- C
Search query
- D Search word
Question 7: Search engines see the
content on a website as written code. How can you help search engines identify
the images on your website?
- A Place them well
within your text
- B Make them
eye-catching
- C Put branding on them
- D
Give them descriptive names
Question 8: When looking to optimise
the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO
plan often allows you to…
- A Outrank lots of
larger, more established companies
- B
Find more opportunities
- C See more traffic
than short tail keywords
- D Perform better on
social media
- A The quantity of
links is important, not the quality
- B
The quality of links is important, not the quantity
- C Links hidden within
code on sites improves your SEO performance
- D Links hidden within
images on sites improves your SEO performance
Question 10: A lot of factors can
affect how well a website will rank on search engines. What role does metadata
have in this process?
- A Helps your website
stand out from the competition
- B Allows you to input
lots of keywords so that you appear for all of them
- C
Provides search engines with more consistent and clear information about
what’s on the website
- D Allows you to place
sales promotion offers within the search results
Question 11: Fill the blank: When
managing SEM campaigns, the best way to optimise your quality score is to
improve the _________ of your keywords, adverts, and landing pages.
- A
relevance
- B conversion
- C clicks
- D importance
Question 12: Which of the following is
a benefit of Search Engine Marketing (SEM)?
- A
Reach out to potential customers actively looking for your product or
service
- B Create different
types of ad formats to show to potential customers
- C Target people based
on their interests and habits
- D SEM is a lot cheaper
than any other advertising medium
Question 13: Fill the blank: When
optimising SEM campaigns, negative keywords _________ your ads from appearing
when people search for things that aren’t relevant to your business.
- A
prevent
- B secure
- C increase the chance
of
- D decrease the chance
of
Question 14: What is the most
important thing to consider when optimising a search engine marketing campaign?
- A Increasing the bid
for the keywords you are targeting
- B
Increasing the relevance of the keywords, ads, and landing page
- C Adding lots of
keywords to the campaign to get more traffic
- D Continually changing
the ad copy
Question 15: Local directories are a
great tool for getting noticed locally online. What would be the first step in
using a directory?
- A Research competitors
- B
Create a listing
- C Create an ad
- D Post a link
Question 16: When looking to promote
your products and services locally, what are the benefits of using search
engine ads?
- A Everyone uses search
engines
- B
You can target ads to a specific geographic area
- C You can target ads
to specific genders
- D Search ads are
cheaper than display adverts
Question 17: Using social media for
business purposes can be very different to running personal profiles. If you’re
looking to attract people to your social network, what tone of voice should you
consider?
- A Stern and Serious
- B Serious and Honest
- C Fun and Inviting
- D
Engaging and Inviting
Question 18: Building a plan will help
you to focus your efforts when using social media. What should you consider
when making your social media plan?
- A Your audience’s data
- B
Your audience’s interests
- C You audience’s
available income
- D Your audience’s
offline behaviour
Question 19: When it comes to mobile,
how would you define usability?
- A The visitor’s time
navigating your site
- B
The visitor’s experience on your site
- C The visitor’s
general time on your site
- D The vistior’s
purpose when on your site
Question 20: When looking to advertise
your business to mobile users, social media advertising can be really effective
because…
- A it allows you to
target people who have ad blockers enabled
- B it can be seen by
people who aren’t logged into their accounts
- C it
allows you to target people based on their likes and interests
- D it doesn’t cost too
much to spread your ads far
Question 21: How would you classify
the content distribution channel that uses influencer and outreach marketing to
increase a brand’s reach?
- A Paid
- B Owned
- C Earned
- D
Published
Question 22: When it comes to email
marketing, what do we mean by the term A/B testing?
- A A/B testing means
you can split your contacts alphabetically
- B A/B testing means
you send the same email twice to the same people
- C
A/B testing means splitting your audience and sending each of them a
different variation of your email
- D A/B testing means it
is spell checked and proofed, prior to hitting send
Question 23: Which form of targeting
would you use to display ads to people who have previously visited your
website?
- A Search advertising
- B Reacquiring
- C Readvertising
- D
Retargeting
Question 24: Which of the following is
a benefit of search advertising over display advertising?
- A Search ads are more
likely to be clicked on
- B Search advertising
is cheaper than display advertising
- C Search advertising
allows ads to be created in multiple formats
- D
Search advertising is shown to customers who are searching for your
specific terms
Question 25: Retargeting allows you
to…
- A
Target users, based on the specific actions they take on your site
- B Target people, based
on their likes and interests
- C Appear higher within
the search results
- D Target people before
they come to your website
Question 26: When creating video
marketing content on a budget, what is the first thing you should consider
doing?
- A Shooting as much as
you can and culling it later
- B Finding editing
software
- C Finding equipment to
use
- D
Planning your content
Question 27: What can you do to help
your videos appear in search results?
- A Make the content
really interesting
- B
Give detailed descriptions of its content
- C Clearly brand your
videos
- D Include calls to
action within the videos
Question 28: In the world of
analytics, the time the user spent on your site is considered which type of
data?
- A Conversion
- B Clocking
- C
Metric
- D Dimension
Question 29: When using analytics on
your website, what do we mean by the term ‘conversion’?
- A The act of a user
coming from a certain geographical location
- B The act of a user
spending a certain amount of time on the site
- C The act of a user
meeting a specific metric
- D
The act of a user completing a goal
Question 30: When it comes to web
analytics, what insights can you gather using analytics tools?
- A What websites users
visit after leaving your website
- B How you currently
rank in search engines
- C
How people interact with your website
- D How people interact
with your competitors’ websites
Question 31: Fill the blank: When you
link Google Ads with Google Analytics you are able to understand which ________
are driving performance.
- A Organic keywords
- B Social media ads
- C
Paid keywords
- D Directories
Question 32: What is the benefit of
using digital data?
- A It
can help you make informed decisions and improve online performance
- B Digital data is
always 100% accurate
- C Digital data allows
you to save money on offline analytics
- D Using digital data
allows you to automatically reach more customers
Question 33: When creating a
presentation based on lots of data, what principle should you bear in mind?
- A Show all the
information available, to give your audience as much context as possible
- B
Tailor your approach to your audience in order to tell a better story
- C Stick to visual
graphics only, as everyone will prefer this presentation format over
tables and text
- D Present all
information in the same way because everyone interprets things similarly
Question 34:When building your online
product store, to make it as effective as possible you should look to optimise
the performance by using images in what kind of way?
- A Use images direct
from the internet to ensure accurate file size
- B Use images direct from
the original manufacturer
- C
Ensure images are of a high quality
- D Use detailed
descriptions instead of images to help search engines
Question 35: When looking to introduce
e-commerce functions to your website, which of the following would be the best first
step?
- A Build an online
store with an integrated payment system
- B
Set up a web-based money transfer software like PayPal
- C Invest in a new
website platform
- D Use other platforms
such as eBay or Etsy
Question 36: When trying to increase
the product sales on your website, one way to achieve this is to_________?
- A send multiple follow
up emails once a purchase has been made
- B show them
remarketing ads with a variety of products
- C
provide the customer with relevant suggested purchases
- D include a pop up on
your website that they have to action before continuing
Question 37: Fill in the blank: When
you are considering the layout of the product pages, it is important to put
them in ________ order?
- A price
- B
hierarchical
- C a constantly
changing
- D alphabetical
Question 38: Fill the blanks: When
advertising internationally, you should make your business ______ to the new
market, consider the ___________ and any possible ___________ implications.
- A
accessible | supply chain | legal
- B affordable | supply
chain | language
- C exciting | customers
needs | currency
- D affordable |
customer needs | legal
Question 39: Fill in the blank: When
considering expanding a business internationally, the best place to start is
to__________?
- A
use online tools to help you understand where there’s a strong demand for
your products
- B move the whole
business to that country
- C replicate your
current business in as many countries as possible
- D buy new domains for
the country
Question 40: If you are looking to
expand your company’s presence online internationally, which of the following
should you consider with regards to your online content?
- A Translated by an
automated tool only
- B
Translated but also locally adapted for the audience
- C Translated into the
native language
- D Left the same, and
not translated
Question 41: How can businesses
benefit from using analytics on their website?
- A It
will show you where your audience comes from
- B It will list which
pages your audience does not like
- C It will show where
your customers go after they’ve left your site
- D It will show you why
your audience visit your site
Question 42: When considering whether
to have a web presence for your business, which of the following is not a major
factor?
- A Technology
- B Cost
- C Scope
- D
How long you’ve been in business
Question 44: Which are the first steps
you should consider when constructing an online business strategy?
- A Understand the
target audience
- B Change your mission
statement to match the goals
- C
Create goals and identify a USP
- D Define and segment
your audiences
Question 45: Google Search Console
“Crawl” reports let you monitor…?
- A If potential
customers can access your web pages
- B If
Google can view your web pages
- C How people interacts
with your website
- D What information
Google records about your site
Question 46: What’s the first step in
the search engine optimisation process for your website?
- A Off-site
optimisation
- B
Keyword research
- C Writing fresh
content
- D Setting an ad budget
Question 47: We use them every day,
but what is the overall purpose of a search engine?
- A To position websites
based on how popular they are
- B To display websites
in a random order to increase site traffic
- C To ensure every
business gets an equal number of site visits
- D To
help the user find the most relevant answer to their query
Question 48: A lot of factors can
affect how well a website will rank on search engines. What role does metadata
have in this process?
- A Helps your website
stand out from the competition
- B Allows you to input
lots of keywords so that you appear for all of them
- C
Provides search engines with more consistent and clear information about
what’s on the website
- D Allows you to place
sales promotion offers within the search results
Question 49: Websites are hosted on a
server and each of these servers has its own unique IP address. What does the
‘IP’ stand for?
- A Internet Position
- B Internet Placement
- C Internet
Privatisation
- D
Internet Protocol
Question 50: Fill the blank: ‘Search
engines _________ the internet to discover content.’
- A index
- B
crawl
- C investigate
- D rank
Question 51: When ranking websites on
search engine results pages, which element of a website do search engines value
the most?
- A How long the content
on the page is
- B If you mention
keywords over 50 times in a short piece of content
- C
Unique, engaging, relevant content
- D Where you are in the
world when adding content to your site
Question 52: When optimising a website
for search, what impact do meta and title tags have on the search engine?
- A They are hidden
messages that have no bearing on search engines
- B They are the on-page
content that appears on your homepage, telling search engines what you do
- C They are
automatically generated and help websites rank within search engines
- D
They are embedded messages that help the search engine determine what’s on
the page
Question 53: Which of the following
will be achieved by including an offer in a Search Engine Marketing (SEM) ad?
- A It
will help the ad stand out and encourage people to click it
- B It will guarantee
the ad appears at the top of the search results
- C It will increase the
amount of users across your entire website
- D It can increase the
quality score of your adermine what’s on the page
Question 54: Web analytics can tell
you many things about your online performance, but what can analytics tools not
tell you?
- A What your customers
are doing on your website
- B Where your customers
have come from before visiting your website
- C
Where your customers go after leaving your website
- D What your customers
are looking for on your website
Question 55: You notice that when
people see images of your products online, you have an increase in conversions
or sales. Which customer touch point could you use to take advantage of this
insight?
- A Shopping bags
- B Blog content
- C YouTube
- D
Social media
Question 56: Where does the domain
name of a website primarily sit?
- A In
the URL
- B In the coding of
your header image
- C In your navigation
menu
- D In your logo’s
hyperlink
Question 57: When you’re building a
business website, what purpose does a server have?
- A It manages your website
- B It
hosts your website
- C It promotes your
website
- D It secures your
website
Question 58: Imagine a customer has
downloaded an app made by their local hardware store. How could that business
connect with their audience through the app?
- A Call the customer
when there is an offer they’d enjoy
- B See where their
customers are and monitor their shopping behaviours
- C
Send them offers when they enter a certain geographical area
- D Add items to their
in-app basket that you think they’d like
Question 59: What is the term we use
to describe how search engines categorise each piece of content?
- A Listing
- B Crawling
- C
Indexing
- D Ranking
Question 60: Gaining backlinks
to your website is a great way to improve the SEO performance. What best
practice will encourage people to link back to your site?
- A Pay people to link
back to your site
- B
Write some great content they will find useful
- C Ensure your staff
link back to your site
- D Link to them first,
regardless of whether they have anything interesting on their site
Question 61: When fine-tuning paid
search ads, you change a broad-match keyword to a phrase-match keyword using
which symbol?
- A
Quotation marks
- B Apostrophes
- C Italics
- D Square brackets
Question 62: When running a search
engine marketing campaign, what goal do you expect to achieve by having
conversion tracking on your site?
- A To see personal data
about the person who bought from you
- B To
understand what is working and what is not
- C To increase your
budget to get more traffic
- D To advertise
internationally more easily
Question 63: When looking to increase
the presence of a website, putting together your search engine optimisation
plan will help you plan your steps. Which activity would be first on the list?
- A Choosing what images
to put on your website
- B Reserving all the
social profiles that you will be using for the business
- C Finding people who
will link back to your website
- D
Keyword Research
Question 64: When advertising on
search engines, if you bid the same as your competitor, having a higher quality
score will mean you appear where in comparison?
- A Alongside them
- B Below them
- C On the next page
after them
- D
Above them
Question 65: When advertising using
Search Engine Marketing (SEM), you only pay…
- A when your ad appears
within the search results
- B when a conversion
happens on your website
- C
when your ad is clicked by someone
- D when someone stays
on your website for more than 2 minutes
Question 66: What can you achieve if
you divide your search engine marketing account into relevant campaigns and ad
groups?
- A Drive more traffic
to your website
- B Target more people
in different areas of the world
- C
Ensure people see relevant ads that relate to their search query
- D Stop using negative
keywords
Question 67: When planning your
website, what is one of the key things you should consider?
- A The order your
products will appear on the site
- B
What you want your customers to do on the site
- C How customers will
interact with the site
- D What your customers
want to see on the site
Question 68: When it comes to knowing
which social media platforms to focus your efforts on, how can you work out
which one will work best for you?
- A Compare follower
numbers across platforms
- B
Use online analytics tools to measure engagement
- C See what competitor
businesses are using
- D Ask friends and
family which platforms they use
Question 69: Mobile apps are a great
tool to engage with customers on the go. What is one of the major benefits of a
mobile app over a website?
- A
Apps allow you to send push notifications
- B Apps are easy to
access on the app store
- C Apps generally work
on more mobile devices
- D Apps allow you to
collate more data on your customers
Question 70: When looking to create
video content for your marketing strategy, what three best practices should you
look to include?
- A Short, technical,
include a call to action
- B Relevant, short,
entertaining
- C Short, entertaining,
include a call to action
- D
Short, relevant, include a call to action
Question 71: Fill in the blank: When
search engines use factors like geolocation, IP address and location-based
search terms to produce geographically tailored results, this is called
_____________.
- A
Local Search
- B Geo search
- C Mobile search
- D Organic search
Question 72: If you want to track a
completed order in your website, what would be a proper place to add the
conversion tracking code?
- A Website’s homepage
- B
Order confirmation page
- C Order form page
- D Contact us page
Question 73: What are three key
considerations when evaluating keywords for search engine optimisation?
- A Competition,
cohesiveness, relevance
- B
Frequency, competition, relevance
- C Relevance,
cohesiveness, execution
- D Frequency,
execution, relevance
Question 74: Which search query would
trigger an ad based on this keyword: [London portrait photographer]?
- A Portrait
photographer London
- B London photographer
- C
London portrait photographer
- D Photographers in
London
Question 75: To improve your website’s
SEO performance, when should you consider updating your SEO plan?
- A When you write a new
blog post
- B When you have a sale
or promotion
- C When
you add a new service or product
- D When you employ new
staff
Question 76: When trying to promote
your business locally, what three key bits of information should be present in
your directory listing?
- A
Business name, address, phone number
- B Personal name,
business name, postcode
- C Name, PO box,
freephone number
- D Business name, CEO,
company registration number
Question 77: Fill the blank: When it
comes to promoting a business locally, search engines can _______________ your
business in the search results page if the user is near your location.
- A
prioritise
- B highlight
- C hide
- D promote
Question 78: Why is it important to
reach customers on their mobiles when advertising locally?
- A
People use their phones while they are on the go
- B Ads are smaller in
mobile devices and therefore cheaper
- C People prefer to
receive adverts on their mobile
- D Everyone has a
mobile phone
Question 79: When looking to promote a
business on social media, what is a good way to grow your social media
following or engagement quickly?
- A
Paid advertising
- B Pay for followers
- C Follow all of your
competitors’ followers
- D Overuse hashtags
Question 80: When building a website
for a business, what type of design should it have in order to be ‘mobile
friendly’?
- A A scaled design
- B A visual design
- C A
responsive design
- D An integrated design
Question 81: When designing mobile
advertising campaigns, what is a best practice to identify which keywords to
target?
- A Ask your audience
what they search for when looking for similar products
- B
Use the Google Keyword research tool or Bing Keyword research tool
- C Use a tool to
harvest the keywords your competitors are using
- D Use all the usual
keywords from your website in your advertising account
Question 82: Because online attention
spans are shorter, a great hook or opening sentence is important to draw people
in.’ What is this a best practice example of?
- A
Writing engaging online copy
- Keeping the target
audience in mind
- Understanding the user
journey
- Being consistent in
your approach to copy
Question 83: Why is social media a
great tool for your business to build trust and engagement with your audience?
- A You can share offers
and discounts exclusively to your following
- B You can share blogs
from other businesses to cover more than what you do
- C
You can share honest reviews about your product or service
- D You can connect with
customers at any time of the day
Question 84: What type of tool can be
used to monitor and evaluate your social media audience’s actions on your
website?
- A Content scheduling
tools
- B Audience profiling
tools
- C Social media
analytic tools
- D
Website analytic tools
Question 85: Which of the following is
a core benefit that content marketing can bring to a business’s online
presence?
- A It
can improve sales by directing more traffic to your website
- B It can enable a
business to create a bank of content, which can be reused to create ads
- C It helps a company
identify its biggest competitors
- D It provides you with
another channel to push sales and promotional messages to customers on a
regular basis
Question 86: When looking to get
noticed locally online, what information should you ensure is on your website
as a minimum?
- A Your social media
links
- B An interactive map
- C
Your physical location details
- D Business
registration number
Question 87: Which of the following
actions would be most effective for a business to take in order to help them
progress towards achieving their content marketing goals?
- A Personalising
content to make each customer feel important, taking into account
available data about each individual customer.
- B Reducing the number
of channels used for content marketing to only those channels with the
highest referral numbers, thus saving money
- C Identifying
audiences who view their content, and ensuring those specific audiences
get targeted in the future, with the aim of increasing sales
- D
Refining their content marketing strategy as they go, taking into account
available data and metrics
Question 88: With more and more users
using mobile to look at websites, it is key that you optimise your site so
users can find it when searching online. Which two elements should you look to
optimise for improved SEO performance?
- A
Site speed and usability
- B Keywords and
metadata
- C Image size and
navigation
- D Site speed and
visual appearance
Question 89: Mobile advertising
is a great tool for marketers, but all that good work could be undone if your website
isn’t what?
- A
Optimised for different devices
- B Visually engaging
- C Full of relevant
information
- D Text heavy
Question 90: Which of the following
tools could be used to gain an insight into the phrases and questions people search for about a given subject
online?
- A
Answer The Public
- B Google Ads Editor
- C Facebook business
manager
- D EM Rush
Question 91: Digital marketing isn’t
just about selling your products internationally. It can be used to great
effect for local businesses. What do we mean by ‘local businesses’?
- A A
business that operates from a specific geographic location
- B A business that is
within a 5km radius from the customer
- C A business that has
existed within a community for more than 5 years
- D A business that only
provides a service based product
Question 92: Which of the following
would be described as a good business goal to set for your social media campaigns?
- A Increase staff
morale
- B
Increase audience engagement
- C Increase customer
satisfaction
- D Increase overall
profit
Question 93: There are lots of social
media platforms out there, but what is a benefit of using smaller, more niche social media platforms for your
business?
- A People on niche
platforms are more likely to engage with you
- B
Your content will be put in front of specific audiences
- C Your content will be
seen by a mix of different people, gaining more views and likes
- D It enhances your
brand to be seen on more specific social media platforms
Question 94: What are the benefits of
using social media when looking to advertise your business locally?
- A People trust local
businesses on social media
- B
You can target ads to a specific local audience
- C You can make video
ads promoting the area
- D People use social
media more than they use search engines
Question 95: When looking at your
email marketing metrics, Click Through Rate (or CTR) highlights which of the
following insights?
A % of people that made a purchase
after receiving the email
B % of people that opened the email
out of the total recipients
C % of people who clicked on
a link in the email out of the total recipients
D % of people who were sent the
email against the total number of conversions made
Question 96: When advertisers run
online ads that typically include an image for people to click on, it’s called…
- A Search Engine
Optimisation
- B Banner advertising
- C
Display advertising
- D Webpage advertising
Question 97: Which of the following is
the most accurate analogy for a display advertising network?
- A A targeting option
for publishers
- B A
marketplace between online publishers and advertisers
- C A payments system
for online ad campaigns
- D A targeting option
for advertisers
Question 98: Which of the following is
a key strategy for distributing your video content?
- A
Share videos across all of your digital marketing tools
- B Pick one primary
place to share your video content
- C Trust word-of-mouth
to drive traffic to your videos
- D Send out a postcard
to relevant mailing lists
Question 99: What is one of the
benefits of using templates for your email marketing campaigns?
- A
You can reuse the same template
- B They are always free
- C You can duplicate
the design of your website
- D Templates work
better on mobile
Question 100: Why is it important that
you set goals when planning your display ad campaigns?
- A To help determine
the best way to collate customer data
- B To
help determine the performance and allow for optimisation
- C To help determine
where your budget will be spent
- D To help determine
the performance of your competition
Question 101: If the analytics for
your video campaign shows people are only watching the first few seconds of
your video, what can you do to try and amend this?
- A Change the colours
to be more eye-catching
- B Change how much your
branding is shown in the video
- C
Update the description to tell people more about the video
- D Delete the video and
try again with edited content
Question 102: When using display
advertising, what could you include in an ad to achieve the goal of driving more
sales?
- A
Promotions and special offers
- B Personalised
messages
- C Location specific
information
- D Product shots and
detailed information
Question 103: Which of the following
factors can impact the open rate of your email campaigns?
- A The amount of links
contained in the email
- B The number of images
in your email
- C The opportunity for
customers to opt-out
- D
The subject line of the email
Question 104: When planning your
display advertising, what does the word ‘placement’ mean?
- A
The exact location of your ad on a particular page of a website
- B The size and
position of your ad
- C The exact location
of your ad on search engine results pages
- D The position of text
within your ad
Question 105: How can you attract
social media users to share your video content online?
- A
Tag them in posts
- B Use hashtags
- C Make them funny
- D Use subtitles
Question 106: Which of the following
is a benefit of display advertising over search advertising?
- A Display advertising
is cheaper than search advertising
- B
Appearing on relevant websites offering advertising space
- C Ads can appear at
the top of search engine results pages
- D Display ads are more
likely to be clicked on
Question 107: When using analytics
programmes on your website, which of these do not fall under the category of a
dimension?
- A The device users
access the site with
- B
The time a user spends on the site
- C The browser a user
uses to visit the site
- D The geographical
location of the user
Question 108: How can your business
benefit from video without making one yourself?
- A
Advertising on other people’s videos
- B Commenting on other
people’s videos
- C Sharing other
people’s videos
- D Interacting with
other people’s videos
Question 109: When discussing display
advertising, what is an ad network?
- A A way to get free
traffic to your site
- B A directory of lots
of websites that sell the same products as you do
- C An online store of
images you can use within your content
- D A
platform allowing the advertiser to advertise on websites within the
network
Question 110: In the world of
analytics, tracking the type of device the user accessed your site by is considered
which type of data?
- A Conversion
- B
Dimension
- C Access
- D Metric
Question 111: How is a spreadsheet
defined?
- A An
interactive computer application for the organisation, analysis and
storage of data
- B A static collection
of related data tables that can be queried to locate specific fields
- C A tool for storing
large amounts of numerical data, but not text-based data
- D A digital balance
sheet to keep track of financial transactions
Question 112: Why should you avoid
focusing on collecting as much data as possible?
- A Vast quantities of
data will take a long time to process
- B Large amounts of
data are harder to store online
- C
The right information, at the right time, is more valuable
- D Spreadsheets have a
limit on the amount of information they can store
Question 113: When using web-based
analytics tools, by segmenting the data you will be able to achieve which of
the following?
- A Bid higher within
your SEM advertising account
- B
Find insights that can help you identify where to make improvements
- C Build better social
media profiles
- D Run advertising in
other countries around the world
Question 114: What do website analytics
allow you to do?
- A Set up advertising
accounts to drive continuous improvement
- B
Understand users behaviour and improve the effectiveness of your digital
marketing efforts
- C Interact with
customers on your website to increase conversion
- D Predict your users
next move based on previous data
Question 115: When using analytics
programmes on your website, which of these do not fall under the category of a
metric?
- A
Browser users use to access your site
- B Unique visitors to
your site
- C Time users spend on
your site
- D Number of pages
viewed per visit
Question 116: Analytics can help
optimise your website for which of the following?
- A
For different devices, navigation & search
- B For different
devices & social media profiles
- C For email templates
& social media profiles
- D For navigation,
search & video campaigns
Question 117: If a user abandons their
shopping cart without making a purchase, one way to bring them back to complete
the purchase is?
- A SEM advertising
- B Social advertising
- C
Retargeting
- DEmail campaigns
Question 118: Which of these is not a
benefit for businesses using fully integrated e-commerce platforms?
- A Stock control
- B Integrated invoicing
- C The ability to track
shipping
- D
Automated complaints process system
Question 119: How do you handle data
in analytics to gain greater insights into our audience’s behaviour?
- A Partition
- B Sample
- C
Segment
- D Extract
Question 120: When looking to expand
your business internationally on social media, what should you do first?
- A Treat all social
media channels the same
- B Use popular phrases
and memes for that area
- C
Analyse platforms popular in that area
- D Not advertise at
all, as other countries don’t like social advertising
Question 121: Fill the blank: In the
world of display advertising, remarketing is a way to _________.
- A pay less per click
than standard SEM ads
- B show ads to people
before they visit your website
- C
show ads to people after they visit your website
- D display a pop up on your
website when people visit it
